various roles
Project Lead, Contests & Events
click photos for actions
The Viewer Voted Song Search
Interactive Contest
Result: Doubled website pageviews
Website
Contest Announcement
CBC Music
Voting Announcement
Voting
Phase 1
Voting
Phase 2
Contest Winning Band
and Winning Family
Announcement
The Viewer Voted Song Search winners were flown to the Kids Day event with a SkyDome hotel stay
CBC Kids Day Event
Ten thousand attendees over two days
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Led internal teams: Special Events, TV, Radio, Interactive, Legal, QA, Volunteer and Marketing
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Wrote communication pieces, directed print, TV, Radio promos, tracked budget and directed social media
Our TV team shot the music video for the Grand Prize Winning Song by Scotty and the Stars at their performance
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Managed stakeholder relations with external vendors: CIBC, Toronto Public Library, and the Pan/ Parapan American Games
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Handled talent and brand relations for:
The Doodlebops, Bookaboo (launch), Peter Puck, CBC hosts and puppeteers, Monster Math Squad - DHX Media, Daniel Tiger's Neighbourhood - Fred Rogers Productions
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Oversaw three assistants
Conceptualized and created branded activations
Lead designers to oversee mascot creation to adhere to brand consistency
Casting Producer
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Researched candidates, interviewed and video recorded potential participants.
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Edited video-recorded interviews for presentation to the broadcaster.
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Crafted communications for outreach, social media, newsletter inserts and the bio packs to be presented to the broadcaster.
Newsletter insert
Broadcaster Bio pack
Results
5 of the 10 potential contestants presented to the network were my recruits, including the winner, Peter Dyakowski, linebacker for the Hamilton Tiger-Cats.
Promotional Post Cards for
The Morgan Waters Show + The After-School Block
CBC Kids Contest
Yam Roll
Call for kids to draw their own character.
The winning character would appear as a guest star featured in an episode
of the animated series, Yam Roll.
The winner also got to voice their illustration's character.
