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various roles

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Project Lead, Contests & Events

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 The Viewer Voted Song Search
Interactive Contest 

Website
Contest Announcement

​CBC Music
Voting Announcement

Voting
Phase 1

Voting
Phase 2

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Contest Winning Band
and Winning Family
Announcement

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 The Viewer Voted Song Search winners were flown to the Kids Day event with a SkyDome hotel stay

CBC Kids Day Event

Ten thousand attendees over two days

  • Led internal teams: Special Events, TV, Radio, Interactive, Legal, QA, Volunteer and Marketing 
     

  • Wrote communication pieces, directed print, TV, Radio promos, tracked budget and directed social media

Our TV team shot the music video for the Grand Prize Winning Song by Scotty and the Stars at their performance 

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  • Managed stakeholder relations with external vendors: CIBC, Toronto Public Library, and the Pan/ Parapan American Games
     

  • Handled talent and brand relations for:
    The Doodlebops, Bookaboo (launch), Peter Puck, CBC hosts and puppeteers
    , Monster Math Squad - DHX Media, Daniel Tiger's Neighbourhood - Fred Rogers Productions
     

  • Oversaw three assistants

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Conceptualized and created branded activations 

Lead designers to oversee mascot creation to adhere to brand consistency 

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Casting Producer 

  • Researched candidates, interviewed and video recorded potential participants.
  • Edited video-recorded interviews for presentation to the broadcaster.
  • Crafted communications for outreach, social media, newsletter inserts and the bio packs to be presented to the broadcaster. 

 Newsletter insert 

Broadcaster Bio pack

Results

5 of the 10 potential contestants presented to the network were my recruits, including the winner, Peter Dyakowski, linebacker for the Hamilton Tiger-Cats.

 
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 Promotional Post Cards for
The Morgan Waters Show + CBC TV After-School Block

CBC Kids Contest
Yam Roll

Call for kids to draw their own character.
The winning character would appear as a guest star featured in an episode
of the animated series, Yam Roll.
The winner also got to voice their illustration's character. 

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Winner

Worked with the programmer and crafted all the communication pieces around this contest including working with the Legal Department to create the Rules & Regulations that covered the parameters of voice acting and image copyright. 

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