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Content Strategist Marketing Copywriter Social Media Manager
Wrote and crafted creative brief
for social media
Promo videos
Annual Global report
Conceived concept and crafted the creative brief as a new way to promote our annual report.
Directed a freelance designer and liaised with our Global Partner, Arval.
EV Webinar promo video
Ideated concept, wrote copy, and crafted the creative brief.
Collaborated with a in-house designer for a innovative way to stir curiosity and promote interest in our online EV webinar.
Market Trends Report 360 approach campaign
Ideated concept, wrote copy, and crafted the creative brief.
Collaborated with a freelance designer and our
Strategic Consultants as a new way to promote our quarterly
market trends report.
Co-wrote Quarterly Market Trends Reports
Web component
Downloadable report:
Paid and Organic
versions
Campaign to promote our Quarterly Market Trends Report
Social Media component
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Wrote copy, devised visual concept and approach
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Collaborated with graphic designer
Wrote web page updates
Some of the thought leadership blogs I wrote
DESIGN
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Wrote creative briefs for in-house designers, agency and freelancers
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Reviewed designs following accessibility guidelines and a user-centric approach
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Maintained consistency using editorial style guides
STAKEHOLDER RELATIONS
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Created work back schedules and ensured stakeholder sign off
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Reported to Director of Marketing
Collaborated with:
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Strategic Consultants, Sales, Product Managers, Designers, Web, Communications, PR, Global, Investor Relations, Events, HR, Safety, Legal, Insurance, Healthcare, Sustainability, and DEI teams
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International teams in the US, Mexico, Australia / New Zealand, Ireland and Global partner, Arval
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External partners: Freelance Designers, Agency, UN Global Compact Network Canada
Podcast launch
Oversaw the sponsorship and launch of a podcast by UN Global Compact Canada to elevate brand reputation
Worked with web team, external stakeholders and Sustainability team
Ensured brand messaging and brand consistency
Sales Enablement
Goal
Help client provide a guide for drivers transitioning to electric vehicles
Approach
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Interview account managers to identify priority information
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Create a workback schedule with stakeholder approval dates
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Make it user friendly for drivers
Action
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Organize into sections that made sense and craft the creative brief
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Wrote shortened, refined concise copy, devised visual concept and approach
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Collaborated with graphic designer to guide the process
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Added visual elements, hotlinks, QR codes for easy downloadable version for phones
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Happy client
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Happy account managers
Result
SOCIAL MEDIA STRATEGY
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Spearheaded corporate strategic planning for 2024, devised new ways to grow brand awareness and presented to leadership
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Optimized SEO with SemRush and employed Jasper AI for high-converting content
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Expanded employee advocacy on EveryoneSocial with new strategic tagging and gamification
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Calculated, planned and managed calendar on Monday.com
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Co-wrote company Social Media Policy
METRICS
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Created Monthly Operating Reports (MORs) with Meltwater and Excel spreadsheets
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Highlighted performance and competitor analytics to tell a complete story in order to stay current with trends and continuously improve content
RESULTS
LinkedIn
87% Total updates
Followers:
27% new 17% total
33% page views
11% clicks
Tools
"You can say the right thing about a product and nobody will listen.
You've got to say it in such a way that people will feel it in their gut."
Bill Bernbach
