Content Lead &
Senior Social Media Manager
Promo videos
Conceived concept and crafted the creative brief.
Collaborated with our internal designer and our Global Partner, Arval, as a new promo.
Market Trends Report 360 approach
Ideated concept and created the creative brief.
Collaborated with a freelance designer and our Strategic Consultants as a new way to promote our quarterly market trends report.
Co-wrote Quarterly Trends Reports
Web component
Downloadable report:
Paid
and
Organic version
Created Trends Social Media Posts
in collaboration with graphic designer
Channels: LinkedIn, Fb, X, Instagram, EveryoneSocial
Web page updates
Thought leadership blog writer
Oversaw the sponsorship and launch of a podcast by UN Global Compact Canada to elevate brand reputation
Worked with web team, external stakeholders and Sustainability team
Ensured brand messaging and brand consistency
Senior Social Media Manager
SOCIAL MEDIA STRATEGY
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Spearheaded corporate strategic planning for 2024 and devised methods to grow brand awareness
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Optimized SEO with SemRush and employed Jasper AI for high-converting content
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Expanded employee advocacy on EveryoneSocial
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Managed calendar on Monday.com
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Co-wrote company Social Media Policy
DESIGN
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Created creative briefs for in house designers, agency or freelancers
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Reviewed designs following accessibility guidelines
STAKEHOLDER RELATIONS:
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Collaborated with Sales, Strategic Consultants, Comms, Events, Sustainability and DEI teams
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Maintained consistency using editorial style guides
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Ensured stakeholder sign off
METRICS
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Reported performance analytics for MORs using Meltwater and Excel spreadsheets
Results
LinkedIn
87% Total updates
Followers:
27% new 17% total
33% page views
11% clicks
Tools
"You can say the right thing about a product and nobody will listen.
You've got to say it in such a way that people will feel it in their gut."
Bill Bernbach
