Content Lead &
Senior Social Media Manager
SOCIAL MEDIA STRATEGY
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Spearheaded corporate strategic planning for 2024, devised new ways to grow brand awareness and presented to leadership
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Optimized SEO with SemRush and employed Jasper AI for high-converting content
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Expanded employee advocacy on EveryoneSocial with new strategic tagging and gamification
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Calculated, planned and managed calendar on Monday.com
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Co-wrote company Social Media Policy
Promo videos
for Social Media
Annual Global report
Conceived concept and crafted the creative brief as a new way to promote our annual report.
Directed a freelance designer and liaised with our Global Partner, Arval.
Market Trends Report 360 approach
Ideated concept and created the creative brief.
Collaborated with a freelance designer and our Strategic Consultants as a new way to promote our quarterly market trends report.
Co-wrote Quarterly Market Trends Reports
Web component
Downloadable report:
Paid
and
Organic version
Campaign to promote our
Trends Report
Social Media Posts
in collaboration with graphic designer
Channels: LinkedIn, Fb, X, Instagram, EveryoneSocial
Web page updates
Thought leadership blog writer
DESIGN
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Created creative briefs for in-house designers, agency and freelancers
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Reviewed designs following accessibility guidelines
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Maintained consistency using editorial style guides
STAKEHOLDER RELATIONS
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Created work back schedules and ensured stakeholder sign off
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Reported to Director of Marketing
Collaborated with:
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Strategic Consultants, Sales, PMMs, Comms, Investor Relations, Events, HR, Safety, Sustainability, and DEI teams
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International teams in the US, Mexico, Australia / New Zealand, Ireland and Global partner, Arval
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External partners: Freelance Designers, Agency, UN Global Compact Network Canada
Podcast launch
Oversaw the sponsorship and launch of a podcast by UN Global Compact Canada to elevate brand reputation
Worked with web team, external stakeholders and Sustainability team
Ensured brand messaging and brand consistency
METRICS
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Created Monthly Operating Reports (MORs) with Meltwater and Excel spreadsheets
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Highlighted performance and competitor analytics to tell a complete story in order to stay current with trends and continuously improve content
RESULTS
LinkedIn
87% Total updates
Followers:
27% new 17% total
33% page views
11% clicks
Tools
"You can say the right thing about a product and nobody will listen.
You've got to say it in such a way that people will feel it in their gut."
Bill Bernbach
